Join COOPERATION
(A) the advantages of franchising ADVANTAGES
"Franchise" is the new economic era the best international business model, and the traditional street vendor style business model, have the following advantages:
- Enjoy well-known brand popularity and profits brought
- Profit margins greater than 50%
- High growth rates: an annual growth rate of nearly 30%, stable development
- Access to quality and reliable goods and services
- For the consumer class products cost-effective
- Sole agency authorized to region
- Headquarters to provide professional, unified design and decoration guide
- Provide systematic training headquarters, has proved successful with the experience to run your own business
- Access to continuing, and international standards of business concepts and management guidance services
- Their boss, but not alone, there are big companies backing, and enjoy the joy of success, without business risks
- U.S. Department of Commerce statistics show that: the success rate of independent companies run by less than 20% of franchise businesses to join the success rate can reach 90%. Such a high success rate, so "join venture" as is often the best option for reducing investment risk.
(B) the feasibility study
China is the world's fastest growing economy among the countries, the Ministry of Construction in 1989 had clearly targeted, "the bathroom and kitchen revolution revolution", which is the architectural design of the new situation theory and public opinion. As income levels and improve consumer awareness of the Chinese families, especially urban residents began to invest in the bathroom and kitchen renovation and decoration, feel comfortable and brilliant culture of the modern WeiChu. According to the authoritative statistics from 2005 to 2015, China's average annual housing demand will reach 520 million square meters of about 60 million cells. Thus, in the 21st Century bathroom and kitchen appliances industry is enormous room for development, the prospects for development are very broad.
However, after 2000, intense brand of sanitary war, recognized the importance of brand and culture as part of domestic sanitary enterprises, vigorously promote brand building, and with the early accumulation of capital, on the one hand to transform their product line, the other positive absorb advanced technology, recruit talent, explore the international market, more intense competition in the market for the next preparation. Similarly, the traditional market operators have also felt the pressure of competition and confusion. The traditional-style street vendors, small and complete business model has been outdated, and those with brand management as the core business was able to dominate the supermarket business and building materials, sound and rapid growth. "Who has a first-class brand, who can control the future." So join the well-known sanitary ware brand, and large companies to form strategic partnerships, sanitary products in the future the only way for operators.
(C) aoyom brand strategy management STRATIGIC BRAND MANAGEMENT
The company authorized to use the "aoyom" brand means "aoyom", "O beautiful bathroom" brand operating agency "trade names and trademarks (including graphics), and other operating 标识." Aoyom "brand has been registered in China by above national law protection, any unit or individual shall not be violated; without the written permission of the Company, any other unit or individual shall not use the "aoyom" brand.
Use "aoyom", "O beautiful" brand engaged in business units and individuals must be authorized in writing by the Company, and comply with relevant laws and regulations and the relevant regulations of the company.
The Company in accordance with the relevant Chinese laws and regulations and the relevant regulations of the company, protect the legitimate use of "aoyom", "O beautiful," branded the legitimate rights and interests of units and individuals to provide necessary legal support.
Use "aoyom", "O beautiful," branded store (district) must comply with the following requirements:
- Provide for the use of the Company's authorization cards, and placed prominently in the arcades.
- Authorize the licensing requirements in the period of validity.
- "Aoyom", "O beautiful" brand used only for "aoyom" the store (District). If you change the "aoyom", "O beautiful" brand of the use, location and purpose, must first submit a written application to the Company, and obtain written approval from the company.
- Consistent with the image of the company's Uniform provisions concerning the terminal.
(D) to protect and support GUARANTEE AND SUPPORT
"Aoyom O beautiful international chain stores," Joining the program is entirely in accordance with international practice, the number of applicants, select those who are eligible to join, to ensure the agreed exclusive area, to ensure that joining a successful one, and provide the following support:
- Unified aoyom its strong brand management and operation system for all stores to provide first-class brand. Unified identity, a unified product, unified price system, a uniform apparel.
- Strength training, we will aoyom scientific management methods, training of the franchisees to the system.
- Complete professional line of products and accessories supplier optimization program, aoyom supplier directly, without intermediate links, and low cost.
- High quality products: the partial high quality bathroom products, for the mainstream consumer class.
- Types and bath design professionals and professional R & D department to develop new products every year, new technology and enhance market competitiveness. Different taste, distinguished, stylish design only one purpose: to customer satisfaction! This is the people I have not, have is better.
- Supervision of the stores to track the price, quality, comprehensive assessment services for the chain have a real sense of belonging.
- Regional protection: to ensure that the agreed exclusive area,
- Unified promotion: a unified range of advertising and promotional campaign.
(E) joining process PROCES
1, join to apply: Fill in the business eligible to join the party application form and submit aoyom company;
2 Qualification: The qualification to join parties, shop, management ability and business credibility for approval;
3, to provide relevant information: detailed business plan, the Acting Regional location map, legal representative of ID cards, store layout, store copy of the lease contract or ownership certificate, copy of business license, tax registration certificate and other legal references;
4, the signing of the agreement: signed "aoyom" chain stores (area) co-operation agreement;
5, staff training: Interior Design, installation services, training of engineers and salespersons shall be subject to examination;
6, test preparation business: the completion of trial operation of the preparatory work and shop inspection. Basic configuration (exclusive area, the sample configuration, office facilities), fitting the situation (the situation and the interior door first, outdoor advertising case), fill out sample inspection form;
7, the issue of "aoyom chain stores authorization certificate."
(Vi) joining conditions CONDITIONS OF LICENCEE
Join "aoyom" international chain stores (area) should have the following conditions
1, joining form: aoyom licensed the brand and provide products to the franchisees, the franchisees invest in manpower, facilities and funds for operation, independent accounting, are owned and operated in the image on the acceptance of aoyom company management and supervision.
2, capital: investment 5-10 yuan / month, according to the economic level and administrative level in consideration.
3, staffing and operational quality of the major operators are required to sell bath and interior equipment for the experienced. The store has a well-trained sales and service teams, ensuring Shopping guide 1-2 full-time staff